Design Process

Meeting. An in-depth client interview lets me get to know you, your company and your style, and helps me identify your vision and goals.

Pitching. By proposing several ideas verbally, discussing them and listening carefully to your feedback, I am able to narrow in on the directions you’d like to pursue, and save you money by not developing a collection of concepts you won’t use.

Advising. Drawing on decades of schooling and experience in the graphic arts, I know the design process inside and out. I can give you a bird’s eye view—helping you anticipate potential design challenges, avoid costly missteps and identify unique opportunities.

Working. I head to the drawing board and start turning your vision into reality! I am known for creating fresh, bold designs that capture and hold a reader’s attention. I also continue to listen actively throughout the design process to ensure we continue to see eye to eye, and that you get results that are right on target.

Delivering. High-quality, “just right” pieces on time and within budget.